Research and analysis are the core of a strategy; the greater the understanding of the environment, the greater the ability to project the future. Much accumulated experience, proven methodologies, virtuous networks, field work, cutting-edge digital tools and deeply analytic and committed teams allow us to generate a context map that raises insights from all stakeholders and understands their realities.
We permanently follow the national and global events to identify the scope of the issues that are on the public agenda. Through reports and notes, we anticipate news and help interpret social, political, and economic complexities.
We listen to everything that happens on social networks, differentiating a tweet from a trend. We follow the topics of conversation and their temperature, anticipating potential crises and providing insights in real time for decision-making.
We are attentive to the coverage plans and everything that the traditional media publishes, understanding the environment and identifying opportunities and risks. We provide alerts and reports that include the presence of organizations and their industry in the press and sector media.
Digital audiences leave traces that reveal their interests, allowing us to evaluate the efficiency of a website, discover search trends, see the usage of different sites over time and even discover third-party digital marketing strategies. We obtain the relevant data, process it and benefit from them for our strategies.
The opinion of informed people, clients, authorities or members of the community does not always coincide or is what the organization presumes. Our extensive experience applying qualitative instruments of perception analysis, allows us to obtain key insights to evaluate contexts, define problems, recognize leadership, identify opportunities and support decision-making with relevant information.
