Everything communicates. It is important to recognize the contexts, their scope, codes, risks and opportunities, assuming a permanent spokesmanship. We help develop skills to understand communications, face its challenges and make a difference. We provide tools so that the visible faces of the company interact and enhance their communication in different channels and exposure situations. On-site and virtual workshops contribute to this purpose.
We strategically and operationally prepare leaders and spokespersons, enhancing their communication skills. A theoretical-practical training, with custom-designed exercises, so that the spokespersons can make each instance of communication an opportunity to transmit solid and valuable messages.
Today we are exposed to new forms of virtual relationship, not without complications. Considering the impact of the physical environment and taking care of basic protocols for remote meetings, managing to prepare a good interview from a distance, and handling elements that generate efficient interaction with key audiences, are relevant factors to achieve the objectives.
Adequate preparation may not save from the crisis, but saves in the crisis and contributes to responsible management. The workshop provides tools to recognize a crisis, define the role of spokespersons and crisis committee, properly weigh elements to be considered, and exercises the spokesperson in critical scenarios to which they may be exposed.
Customer service platforms are a visible face of the company for the customer. It is relevant that collaborators become aware that they are brand ambassadors, with commitment and quality in service. The workshop highlights the importance of the corporate narrative and discourse, the purpose of the organization and the role of the participant in the value chain.
Social networks have a huge impact on the reputation of brands and institutions. They are strong generators of crisis, but also platforms where a public image is built, connecting brands and audiences. Is there coherence between discourse and corporate networks? This workshop enlightens about the scope and potential of each and the importance of tone, style and language.
Exposure on social networks impacts on individual positioning and reputation, and this is strengthened by the connection that exists today between brands, users and people. The workshop shows that each actor is a source of information; reflects on the boundary between personal spaces or expression on behalf of the company and provides tools to interact on social networks reducing communication risks.
The company cannot have two discourses: what it communicates outwards must be consistent with delivery to internal audiences. The workshop prepares and reinforces the role of management and other collaborators, and provides elements of good communication management: coherence with the purpose and internal culture, the need to listen, review the efficiency of communication flows and evaluate the best formats, platforms and spokespersons.
Is a leader born or made? Leadership is trained, recognizing and exploiting the natural abilities of each individual. We work on role, self-knowledge, empathy and communication, providing tools that help identify needs and achieve effective performance in managerial positions.
We are in a world bombarded with information. Brands, organizations and work teams compete to be in the top-of-mind of their audiences. How do we advocate for our project? How do we call to action? How do we get the public to understand and value what we want to transmit? This workshop provides theoretical and practical content, and analyzes cases that will bring dynamism and effectiveness to the presentations.
The art of storytelling. To better communicate the essence, purpose and values of the organization, maintain the interest of the public, make sense of the actions and generate changes in different audiences. The workshop reveals the power of stories and provides tools that allow us to approach and simplify corporate messages and discourses, appealing to emotions and experiences.