https://www.extend.cl/cifras daily 0.75 2025-06-13 https://www.extend.cl/cifras/industrias-en-las-que-estamos-presentes monthly 0.5 2025-06-13 https://www.extend.cl/cifras/ejecutivos-entrenados-al-ano monthly 0.5 2025-05-16 https://www.extend.cl/cifras/profesionales-multidisciplinarios monthly 0.5 2025-05-16 https://www.extend.cl/cifras/crisis-promedio-en-las-que-participamos monthly 0.5 2025-05-16 https://www.extend.cl/cifras/clientes-asesorados monthly 0.5 2025-05-16 https://www.extend.cl/cifras/anos-de-experiencia monthly 0.5 2025-05-16 https://www.extend.cl/analisis daily 0.75 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/4235b1b7-d0d3-45e3-abe6-ebd76bd4a016/comunicacion-estrategica-extend-logo-negro.png https://www.extend.cl/analisis/recomendaciones-del-mes monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/e8bcbf00-a7b6-48a9-87df-f6d1a5c0f23b/the-beast-in-me-affiche-officielle.jpg Análisis - Recomendaciones del mes Crédito foto: Netflix https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/f4a01833-6df8-43aa-901e-3205c08dcd72/71gRq3o7nQL._AC_UF1000%2C1000_QL80_.jpg Análisis - Recomendaciones del mes Crédito foto: Amazon https://www.extend.cl/analisis/directorios-en-la-era-de-la-ia-cuatro-movimientos-para-liderar-con-seguridad-y-velocidad monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/6f039907-51ad-4231-baa6-595e09f4ea21/rodeo-project-management-software-ONe-snuCaqQ-unsplash.jpg Análisis - Directorios en la era de la IA: cuatro movimientos para liderar con seguridad y velocidad - Haz que se destaque La irrupción de la inteligencia artificial (IA) empuja a los directorios a un nuevo punto de equilibrio: acelerar la captura de valor sin descuidar seguridad, reputación y cumplimiento. Un texto reciente de TIME sobre el rol de los boards en la era de la IA instala una idea que ya no admite matices: la gobernanza no puede ser un apéndice técnico; debe estar en el corazón de la estrategia y del relato corporativo. (TIME) En América Latina —donde la asimetría regulatoria y de capacidades suele ser mayor— esta conversación llega con una urgencia doble: quienes ordenen temprano su “modelo de gobierno de IA” ganarán productividad y confianza, y reducirán fricción futura con reguladores, inversionistas y stakeholders. ¿Qué implica, en concreto, para un directorio? Cuatro movimientos. https://www.extend.cl/analisis/el-dilema-de-la-billetera-perdida monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/4a75c0f9-689f-4c00-8c2c-774705af080a/brett-jordan-Pd3ml1YRPlg-unsplash.jpg Análisis - El dilema de la billetera perdida Las billeteras perdidas muestran un patrón claro: la gente subestima de forma sistemática la probabilidad de que alguien devuelva sus pertenencias; en promedio, las billeteras se devuelven el doble de lo que las personas anticipan. Según el World Happiness Report 2025 de Gallup este “sesgo de pesimismo social” importa porque creer que otros devolverían la billetera predice mejor la felicidad promedio de un país que varios indicadores tradicionales. Finlandia lidera por octavo año, y Costa Rica y México entran al top 10, reforzando que no se trata solo de PIB, sino de redes de apoyo, confianza y baja corrupción. https://www.extend.cl/analisis/adis-trabajo-remoto-la-comunicacin-como-herramienta-de-impacto-en-la-gestin monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/4831b1b6-8333-45e2-a27a-6f7c8f2a6dea/alex-kotliarskyi-QBpZGqEMsKg-unsplash.jpg Análisis - Adiós trabajo remoto: la comunicación como herramienta de impacto en la gestión Durante 2025, muchas empresas impulsaron retornos a la oficina con métricas de cumplimiento (días mínimos, controles de asistencia). La evidencia cualitativa es persistente: cuando la organización no define un “para qué” claro, la asistencia es transaccional, la moral cae y el talento se mueve donde encuentra flexibilidad y sentido. https://www.extend.cl/analisis/construir-confianza-y-conexin-ms-all-de-los-clics monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/0c9718ef-9257-4194-8c03-fdc3b695e414/buddha-elemental-3d-LRUwFIvhOWk-unsplash.jpg Análisis - Construir confianza y conexión (más allá de los clics) La conversación sobre Inteligencia Artificial ya no se gana con métricas de vanidad. El punto no es “cuántos clics”, sino “cuánta confianza” habilita cada caso de uso. Según Forbes la ética en IA pasa de ser un tema reputacional periférico a un requisito de negocio para crear vínculos duraderos con clientes y colaboradores. En mercados volátiles, donde cambiar de proveedor es cada vez más fácil, la confianza se vuelve una barrera de salida y, por tanto, una fuente de ventaja competitiva. La pregunta clave para los directorios ya no es sólo “qué podemos automatizar”, sino “qué relaciones queremos sostener en el tiempo” con ayuda de IA. https://www.extend.cl/analisis/seales-extend-gabinete-presidente-electo monthly 0.5 2026-01-21 https://www.extend.cl/analisis/9-keys-to-chiles-presidential-election monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/53a5bf44-99a5-40eb-a0e8-a07605212f1c/Sen%E2%95%A0%C3%A2ales+Extend_Pres_2025_Extend_ing.jpg Análisis - 9 Keys to Chile’s Presidential Election - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/9-claves-de-la-eleccin-presidencial-en-chile monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/417453ea-aa47-4b3b-9e3c-0218d6938a41/Sen%E2%95%A0%C3%A2ales+Extend_Pres_2025_Extend_esp.jpg Análisis - 9 Claves de la elección presidencial en Chile - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/extend-comparte-experiencia-chilena-en-regulacin-del-lobby-en-seminario-internacional-en-mxico monthly 0.5 2025-11-28 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1764334060252-OZ1XQUT55CPH8PIBZXFN/1764176271297.jpg Análisis - Extend comparte experiencia chilena en regulación del lobby en seminario internacional en México https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1764334060419-6H7EJXGRUHFQC4FPBR1G/1764176271399.jpg Análisis - Extend comparte experiencia chilena en regulación del lobby en seminario internacional en México https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1764334062099-FSBI65K2M517SFZSS0RD/1764176270901.jpg Análisis - Extend comparte experiencia chilena en regulación del lobby en seminario internacional en México https://www.extend.cl/analisis/539683l68pfeabji0zoxsm0jul44ez monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/d6edc0d8-5a9f-41b9-a501-9b8634b5ee30/Sen%CC%83ales+extend+9+Claves+ingles-14.jpg Análisis - Key Takeaways from Chile’s Presidential and Parliamentary Elections - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/wjl6k27zocqain2hyfj80y92bq3hm3 monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/466c58dd-cb15-4153-bda5-14cabc2c7e74/Sen%CC%83ales+extend+9+Claves-05+%281%29.jpg Análisis - ¿Qué nos dejan las elecciones presidenciales y parlamentarias en Chile? - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/932i0vhmc3g9dun1uqut0qzb1ktesa monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/bae64d09-2b15-4b3d-935d-63899e98aea4/Sen%CC%83ales+extend+Elecciones+Parlamentarias-03+%282%29.jpg Análisis - Claves de la elección parlamentaria - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/5p3ss5uuyhes3aa03rq6cb1xaicl2b monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/d8a2bcfb-d2f9-406a-a943-28d5f1602281/Sen%CC%83ales+extend+Elecciones+Presidenciales-10.jpg Análisis - 7 claves de la primera vuelta presidencial - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/mkall1dpnvvl9o7207rwxnn4ai6wif monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/a5e05f45-1684-4c88-a714-2c3a9ac808c0/WhatsApp+Image+2025-11-16+at+18.17.29.jpeg Análisis - Análisis elecciones presidenciales de Extend - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/rkj2v638q7z856yanjcdjuwwzng5e6 monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/9adbd595-96c1-4d67-8134-e60ed240a4e1/Sen%CC%83ales+extend+8+claves+previas.jpg Análisis - Elecciones presidenciales y parlamentarias 2025 - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/pelcula-a-house-of-dynamite-2025 monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/08919210-42f4-4633-8941-166bdc4de684/AAAAQecZ6Ymo1CVVxa5_HwO98Ww9ACfJuBJpTh7VmN_6aRrmKmVwVVIw7-HkUSqx46LVi_jsJ0jp9pmSUPGJD2E5IMI_eSrLEBke9eie9ZDZuhKXXZEM_K0TufgjFWRf4UZPlmpp3KCJbgO4Bf3JoH_WrgfB.jpg Análisis - Recomendaciones - Haz que se destaque Fuente: Netflix https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/f431db5b-3594-4c76-95a4-5684844fdef8/811HqlMeqDL._SL1500_.jpg Análisis - Recomendaciones - Haz que se destaque Fuente: Amazon https://www.extend.cl/analisis/el-desafo-de-la-futura-reputacin-corporativa-en-chile-slo-el-34-de-los-jvenes-dice-tener-una-percepcin-positiva-del-mundo-empresarial-nacional monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/fb794a99-a04b-428a-9f7c-961e75200938/unsplash-image-iO2d-KYp5JU.jpg Análisis - El desafío de la futura reputación corporativa en Chile: sólo el 34% de los jóvenes dice tener una percepción positiva del mundo empresarial nacional - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/crisis-reputacional-de-consultora-en-australia-por-documento-parcialmente-elaborado-con-ia-qu-nos-ensea monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1761851208377-X1YK3AQH7TYQNHR7RYUI/unsplash-image-JmuyB_LibRo.jpg Análisis - Crisis reputacional de consultora en Australia por documento parcialmente elaborado con IA. ¿qué nos enseña? - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/el-mejor-pitch-para-prensa-del-2026-es-el-personalizado-y-en-un-horario-especfico monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1761851000700-81WCQHRRC3QHTMAU63PO/unsplash-image-Hg3BHX6U5jg.jpg Análisis - El mejor pitch para prensa del 2026 es el personalizado y en un horario específico https://www.extend.cl/analisis/argentina-2025-estabilidad-poltica-y-seal-de-washington monthly 0.5 2025-10-29 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1761740924638-60CHCW2J3SBICMZLZ64R/unsplash-image-xoj0DErLJ-8.jpg Análisis - Argentina 2025: estabilidad política y señal de Washington - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/reformas-al-voto-obligatorio-y-extranjero-aprobadas-por-el-congreso monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/6fd58e9a-cbb8-4f04-8f72-dba3c4c76f5e/caio-silva-3ZKaE8iG-XI-unsplash.jpg Análisis - Reformas al voto obligatorio y extranjero aprobadas por el Congreso - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/analisis/los-reels-de-linkedin-una-nueva-tendencia-en-ceo-de-grandes-corporaciones monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/1751428940156-X5QPQK9EA5PE6KN55USU/unsplash-image-auITmXWF3Qw.jpg Análisis - Los reels de LinkedIn: una nueva tendencia en CEO de grandes corporaciones - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/d0c64264-1971-46c5-95e1-22b4fc02ebd5/linkedin2.png Análisis - Los reels de LinkedIn: una nueva tendencia en CEO de grandes corporaciones - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/38f41918-d40a-4ded-b431-cb6b5c9229e5/linkedin1.png Análisis - Los reels de LinkedIn: una nueva tendencia en CEO de grandes corporaciones - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.extend.cl/home daily 1.0 2025-10-03 https://images.squarespace-cdn.com/content/v1/67e2ca0ac0f72e44ee302593/80b2ba49-ddca-4cde-87b9-23b324688f61/extend-empresa-b.png 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